Pioneers ~ Retail marketing, supercharged.

When Pioneers opened a Berlin branch to get closer to their customers, they decided it was also time for a brand refresh. We simplified their identity with a new name and website

Year

2019

Industry

Retail & Fashion

Services

Brand Strategy, Identity Design, Website Design, Website Development, Presentation Design

Branding

We simplified Pioneers’ company name and matched it with an unapologetically modern design. Based on variable typography and a bold color scheme, it communicates the company’s progressive ideas and youthful energy.

Pioneers Logo Variations
Pioneers Type System
Pioneers Color Scheme
Pioneers Writing System
Pioneers Brand Layouts
Pioneers Type Explorations
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Website

Pioneers create materials for retail, where it’s shows in front of customers. On the web, we make it just as visible: Case studies form the backbone of the site, designed to let the work speak for itself through large-scale photos.

Pioneers Website Design
Pioneers Website Menu
Pioneers Website Design
Pioneers Website Design
Pioneers Website Design
Pioneers Mobile Web Designs
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Materials

We designed the new graphic identity from the ground up to scale across materials—allowing us to create business cards, slide decks, and even a new doormat in Pioneers’ new style.

Pioneers Presentation & Pitch Deck Design
Pioneers Photography Guidelines
Pioneers Business Cards & Materials
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Testimonial

studio~humm was extremely insightful and professional, making an effort to understand all our goals and values.

Communication Manager @ Pioneers

Contact

Let’s have a talk about your project!
Reach us at hello@studiohumm.com or request a proposal.