Pioneers ~ Retail marketing, supercharged.

When Pioneers opened a Berlin branch to get closer to their customers, they decided it was also time for a brand refresh. We simplified their identity with a new name and website




Retail & Fashion


Brand Strategy, Identity Design, Website Design, Website Development, Presentation Design


We simplified Pioneers’ company name and matched it with an unapologetically modern design. Based on variable typography and a bold color scheme, it communicates the company’s progressive ideas and youthful energy.

Pioneers Logo Variations
Pioneers Type System
Pioneers Color Scheme
Pioneers Writing System
Pioneers Brand Layouts
Pioneers Type Explorations
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Pioneers create materials for retail, where it’s shows in front of customers. On the web, we make it just as visible: Case studies form the backbone of the site, designed to let the work speak for itself through large-scale photos.

Pioneers Website Design
Pioneers Website Menu
Pioneers Website Design
Pioneers Website Design
Pioneers Website Design
Pioneers Mobile Web Designs
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We designed the new graphic identity from the ground up to scale across materials—allowing us to create business cards, slide decks, and even a new doormat in Pioneers’ new style.

Pioneers Presentation & Pitch Deck Design
Pioneers Photography Guidelines
Pioneers Business Cards & Materials
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studio~humm was extremely insightful and professional, making an effort to understand all our goals and values.

Communication Manager @ Pioneers


Let’s have a talk about your project!
Reach us at or request a proposal.