CASE STUDY 07
2018

Creathor

A new face for venture capital.

We redesigned Creathor's visual language from scratch, positioning them as a premium investor with an attractive modern appearance and website.

In over 30 years of existence, this German company has made hundreds of successful investments across science and technology. We created a new visual language to suit their track record.

BRANDING / DESIGN

Discovery

Identifying potential.

To take Creathor forward, we started by investigating the company's history, values, and competitive environment.

We found that Creathor wasn't just held back by a legacy website, but struggled to clearly communicate its focus. Together we decided to emphasize their expertise in two main fields of activity: Technology and Life Sciences.

The challenge? Bring these abstract topics to live.

BRANDING / DESIGN

Branding

A new, minimalist aesthetic.

Creathor wanted to retain their name and logo, but make a big visual leap. To do that, we had to rethink the fundamentals of their brand's visual expression and how it presents information using color, images, and typography.

We settled on a minimalist, rational aesthetic that affords ample space for large-scale images and copy. A characteristic grid system underpins all content while an updated color scheme makes the brand recognizable across different touch points.

DESIGN / IMAGERY

Photo Curation

Coherent and futuristic.

Photos not just quickly communicate a topic, they can also set the mood. For Creathor we created a custom image language that showcased their expertise while avoiding  tired stock photography clichés.

Picking photography with subdued tones, soft contrast, and warm pastel colors, we achieved a harmonious look across different abstract motifs. That futuristic feel? Right in line with Creathor's forward-thinking nature.

DESIGN / WEBSITE UI AND UX

Website

A new home on the web,
simple and easy to use.

Translating Creathor's new visual aesthetic into a website meant building of the grid system, adding interactivity, and accounting for different screen sizes. We used subtle animations to give the page character and a premium feel.

Functional design goes beyond aesthetics: We created a clear site hierarchy and reusable UX patterns that ensure the site is easy to navigate and information can be found quickly.

DEVELOPMENT / EXPANDABILITY

Development

Standards-compliant
and future-proof.

We developed Creathor's website with expandability in mind. Our solution uses a modern CMS that allows the company's team to easily self-administer the site and expand it whenever needed.

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