Brand Strategy, Identity Design, Website Design, Content & UX Writing, Website Development, Custom Illustrations, Motion Design
Retro-modern design system
The brand identity relies on characteristic typefaces, a color scheme with bright accent colors, and custom graphics. It’s uniquely Applica—just like the company’s research-driven approach.
Structured around real-life use cases, the Applica website brings alive the product and allows prospective customers to quickly schedule a demo. We developed it to be fast, expandable, and ready for screens of all sizes.
Slick videos and materials
Founded before the AI boom, Applica struggled to explain how their product worked. We worked with them on animated video explainers, impactful pitch decks, and other materials.
We chose studio~humm based on the ideas they had. Their creativity was different from anything else we’d seen, and that was what we wanted to stand out.
Marketing Director @ Applica