Identity Design, Content & UX Writing, Website Design, Website Development
We created a clean and serious aesthetic with various color options to set IFB apart in the market. The branding relies on large-scale images that we selected specifically to match their brand colors and mood, making sure to avoid boring stock photography.
IFB has customers across the world and needs to offer its website in seven languages. We designed for multiple languages from day one, creating a design system that would accommodate content in different languages or the different alphabets used in Asia.
We created IFB’s website from scratch, using a custom CMS setup and bespoke frontend. The responsive page is accessible throughout, including its interactive lead-generation forms. And of course it’s available in many languages, such as Spanish, Polish, and Chinese.
studio~humm facilitated an excellent collaboration to co-create our website.
Head of Digitalization @ IFB Group