Friendly design & messaging
The digital health market is dominated by blue colors, geometric fonts, and same-ish stock photos. We took Cara Care’s brand into a different direction with a playful color scheme, abstract illustrations, and a friendly type system. Finally, we created content guidelines for respectful and effective messaging.
Responsive web design
Our website structure and design carved out space for Cara Care’s B2B and B2C customers. With development done externally, we supplied the web designs and supported their dev team in adapting them.
Cara Care’s audience are investors, regulators, patients and partners. With custom pitch decks and social media templates, we made sure their brand appears consistent no matter who they talk to.
studio~humm is quick on their feet and forward-thinking. I think it’s really worth it to work with a smart, small agency that just gets it.
Director of Content @ Cara Care