Cara Care ~ Digestive therapy made approachable.

An innovative digital therapy for digestive issues, Cara Care asked us to create their branding. The challenge? Designing a pleasant way to represent an unpleasant topic.

We supported them with new brand positioning and a refreshed identity that makes Cara Care look approachable and friendly.

Year

2021

Industry

Health care

Services

Brand Strategy, Identity Design, Website Design, UX / UI, Content & UX Writing, Presentation Design

Friendly design & messaging

The digital health market is dominated by blue colors, geometric fonts, and same-ish stock photos. We took Cara Care’s brand into a different direction with a playful color scheme, abstract illustrations, and a friendly type system. Finally, we created content guidelines for respectful and effective messaging.

Cara Care Brand Elements
Redesigned Cara Care Logo
Cara Care Main Typeface Recoleta Alt
Cara Care Color Scheme
Cara Care Brand Elements
Cara Care Copywriting
Cara Care Iconography
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Responsive web design

Our website structure and design carved out space for Cara Care’s B2B and B2C customers. With development done externally, we supplied the web designs and supported their dev team in adapting them.

Cara Care Homepage Design
Cara Care Website Design
Cara Care Website Design
Cara Care Website Design
Cara Care Iconography
Cara Care Web Design
Cara Care Web Design
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Recognizable everywhere

Cara Care’s audience are investors, regulators, patients and partners. With custom pitch decks and social media templates, we made sure their brand appears consistent no matter who they talk to.

Cara Care Poster Ad
Cara Care Brand Elements
Cara Care Brand Elements
Cara Care Messaging
Cara Care Social Media Assets
Cara Care Poster Advertisement
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Testimonial

studio~humm is quick on their feet and forward-thinking. I think it’s really worth it to work with a smart, small agency that just gets it.

Director of Content @ Cara Care

Contact

Let’s have a talk about your project!
Reach us at hello@studiohumm.com or request a proposal.