TSPA — Brand and project showcase for an urban planning company.

2024

Architecture

https://www.tspa.eu

TSPA is an urban planning collective with clients around the globe. We created a dynamic new brand for them and built at website that highlights their global experience.

  • Branding
  • Identity Design
  • Copywriting
  • Website Design
  • Frontend Development
  • Content Management Systems
  • Kirby CMS
  • Employer Branding
The TSPA logo set in different color gradients.

Design

With a diverse set of services, TSPA wanted put their versatility front and center in the new brand design. We created a dynamic identity based on characteristic typography, custom icons, and colorful gradients reminiscent of their detailed drawings.

Four different brand applications of the TSPA design.
  • Overview of the TSPA color scheme.
  • Overview of the color gradients made for TSPA.
Three social media post layouts in the TSPA branding.
Photo of the TSPA office in Berlin/Kreuzberg, showing the branding on the window.
Variable business card designs made for TSPA.
Six different line-based symbols, designed for TSPA.

Website

TSPA’s website is based on a custom CMS that ties together the many dependencies of each project: Location, partners, services, and planners. A robust filtering system allows visitors to drill down into the project archive while generous, flexible case studies show what went into each project.

Screenshot of the CMS developed for TSPA.
  • Side-by-side view of two sections on a TSPA project page.
  • Side-by-side view of two sections of the TSPA services page.
Composite of four desings for the TSPA team page.

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