Pioneers — Retail marketing, supercharged.

2019

Marketing

When Pioneers opened a Berlin branch to get closer to their customers, they decided it was also time for a brand refresh. We simplified their identity with a new name and website

  • Branding
  • Identity Design
  • Copywriting
  • Naming
  • Photography
  • Website Design
The Pioneers logo repeated in white and black.

Branding

We simplified Pioneers’ company name and matched it with an unapologetically modern design. Based on variable typography and a bold color scheme, it communicates the company’s progressive ideas and youthful energy.

Typeface variability for the Pioneers brand design.
The Pioneers color scheme with variations for white, yellow, grey, and black.
Brand manifest of Pioneers, set in the new typeface.
Typeface combination Pangram Pangram and Formula Condensed Light.
Illustration of the Pioneers type system.

Website

Pioneers create materials for retail, where it’s shows in front of customers. On the web, we make it just as visible: Case studies form the backbone of the site, designed to let the work speak for itself through large-scale photos.

Screenshots of two pages on the Pioneers website.
Screenshot of the menu on the Pioneers website.
Screenshot of the Pioneers Website with typography and photos.
Screenshot of the About Us page on pioneers.agency.
Screenshot of two Pioneers blog posts, side by side.
Mobile designs for the Pioneers website.

Materials

We designed the new graphic identity from the ground up to scale across materials—allowing us to create business cards, slide decks, and even a new doormat in Pioneers’ new style.

A few pages from the Pioneers brand guidelines.
studio~humm's photo guidelines for Pioneers.
Business cards designed for Pioneers.
studio~humm were extremely insightful and professional, making an effort to understand all our goals and values. Communication Manager @ Pioneers

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