IFB — A multi-language global logistics hub.

2023

Logistics

https://www.ifb.com

A logistics company with a 40 year history, the IFB group was looking to refresh its visual identity and website. We created a modular brand and multi-language site for them.

  • Identity Design
  • Website Design
  • Content Consulting
  • Frontend Development
  • Stock Photo Curation
  • Copywriting
  • Kirby CMS
  • Corporate Identity
  • Employer Branding

Branding

We created a clean and serious aesthetic with various color options to set IFB apart in the market. The branding relies on large-scale images that we selected specifically to match their brand colors and mood, making sure to avoid boring stock photography.

A composite of photos with the inscription
Color scheme for IFB.
Composite of different card layouts designed for the IFB website.
Graphic showing IFB's areas of expertise and brand claims.
Screenshot of different card layouts from the IFB website, showing custom-curated photography.
A collage of photos with different logistics motifs.

Multi-Language Setup

IFB has customers across the world and needs to offer its website in seven languages. We designed for multiple languages from day one, creating a design system that would accommodate content in different languages or the different alphabets used in Asia.

Graphic showing IFB's branding set in different languages: German, English, French, Chinese.
A composite of IFB website layouts.
An exemplary graphic consisting of photo and copy about oil and gas in multiple languages.
Three designs for branded Instagram posts for IFB.

Website

We created IFB’s website from scratch, using a custom CMS setup and bespoke frontend. The responsive page is accessible throughout, including its interactive lead-generation forms. And of course it’s available in many languages, such as Spanish, Polish, and Chinese.

Screenshot of the Chinese language version of ifb.com.
Screenshot of the menu on the IFB website.
Screenshot of the portion of the IFB website regarding automotive clients.
An exemplary website layout for logistics.
Screenshot of two parts of the IFB.com front page.
Screenshot of the contact page on IFB.com, showing office details for Poland.
A screenshot of the IFB website in Chinese.

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