Hone — Live learning at scale.

2021

Education

A learning platform headquartered in California, Hone needed a brand refresh. We stepped in to create an initial look, and then expanded the identity to cover print materials and web designs. We also advised on UX/UI designs for their software.

  • Branding
  • Identity Design
  • Pitch Deck Design
  • User Experience Design
  • Website Design
  • Corporate Identity
The Hone logo on a blue background.

Refreshing the branding

Hone had only a basic and outdated identity in place. Following in-depth brand space research, we created a new look with a friendly color palette and logo.

Construction of the Hone logo.
Hone color scheme consisting of purple, pink, blue and grey shades.
Example copy set in Hone's brand typeface.
A composite of different Hone design elements.

A new website made to scale

The website is Hone’s first touch point with prospective customers. We designed a new website that emphasizes the human contact they enable with their platform, relying on spacious layouts with lots of photography.

Screenshot of the Hone homepage, showing a call, growth graphics, and copy.
Screenshot of the Hone website with success metrics.
Interface elements designed for Hone.
Screenshot of the Hone features page.
Screenshot of a marketing claim
Website with the title

Digital and print materials

To ensure consistency both online and offline, we created social media assets, print materials, and brochures, all fitting to the new design language and brand ethos.

Pages of a PDF brochure.
Banner graphic reading
Instagram-Post set in the Hone brand design.
studio~humm felt like a true partner throughout the project. Everyone who saw their output was impressed by how polished and thoughtful it was. Director of Product Marketing @ Hone

Next Case Study

Screenshot of the Creathor homepage with the claim
Finance

Creathor — A fresh look for investment.

Read the case study