Expath — Reimagining a relocation company.

2021

Education

Moving abroad can be disruptive. The relocation experts at Expath make it painless. We worked with them to create a light-hearted identity and website that captures the excitement of starting life in a new country.

  • Branding
  • Research
  • Positioning
  • Identity Design
  • Content Strategy
  • Copywriting
  • Pitch Deck Design
  • Website Design
  • Frontend Development
  • Backend Development
  • Stock Photo Curation
  • Kirby CMS

Branding with purpose

Relocation implies change, such as learning language and customs of a new place. We built an identity based on this core idea, using instructional scribbles, bold type, and bright photography. Equally instructional and dynamic, it perfectly underscores what Expath is all about.

The Expath logo on a purple background.
Breakdown of the Expath color scheme.
Color variations of the Expath logo.
Typeface system designed for Expath, combining Krana Fat and IBM Plex Sans.
Brush stroke illustration style create for Expath.
Instagram posts designed in the Expath branding.

Website with e-commerce

Expath’s website makes an immediate impression. The client wanted to offer not just e-commerce functionality but also a publishing platform, landing pages, and interactive quizzes. We based it on a custom CMS that makes it easy to edit pages or add new products.

Screenshots from the Expath brand guidelines.
Screenshot of the team page on the Expath website.
Screenshots of the global mobility page on the Expath website.
Screenshots of two web pages from the Expath website.

Slick materials & presentations

The new identity is made to scale across different touch points, allowing us to create social media assets and presentations, all looking uniquely Expath.

Composite of different Expath brand elements: Claims, shapes, illustrations, photos, colors.
Expath poster at Berlin's Hermanstrasse metro station.
Card layouts showing different Expath brand elements.
studio~humm were able to advise us on everything that we threw their way and always came up with smart solutions. Marketing Manager @ Expath

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