Creathor — A fresh look for investment.
In over 30 years of existence, this German company has made hundreds of successful investments across science and technology. We created a new visual language to suit their track record.
A new, minimalist aesthetic
Creathor wanted to retain their name and logo, but make a big visual leap. We created a minimalist, rational aesthetic with ample space for copy and photos. A characteristic grid system underpins all content, and the new color scheme adds much-needed variety.
Adapting the identity on the web
Translating Creathor’s new visual aesthetic into a website meant building of the grid system, adding interactivity, and accounting for different screen sizes. We used subtle animations to give the page character and a premium feel.
Photos & materials
For Creathor we curated a library of photos that show their areas of expertise while avoiding stock photography clichés. Then we established a clean foundation for presentations and pitch decks, to make Creathor looks its best in front of clients.
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