County Highway — On online archive for an offline newspaper.

2024

Culture

https://www.countyhighway.com

With a retro-modern aesthetic and fiercely analog spirit, County Highway is a printed quarterly for contemporary American stories. When the editors requested an online store and archive, we built them a website reminiscent of a microfiche reader.

  • Frontend Development
  • E-commerce
  • Backend Development
  • Kirby CMS
County Highway masthead.

Design

Designed by New York’s Pentagram, County Highway has a unique aesthetic that relies on different typefaces and headline hierarchies. We adapted their print design to the web and designed a storefront for subscriptions as well as a unique online archive to browse the paper archive.

Gated content and subscription view on the County Highway website.
Three mobile designs, showing the shop, archive, and article view on County Highway.
View of an article on the County Highway website.

Development

Our custom CMS is built around County Highway’s unique editorial layout and logic, allowing editors to add up to five headlines per article, create gated and free content, as well as build an archive over time. The online store uses Stripe integration of robust e-commerce functionality and recurring subscriptions.

Archive view on County Highway.
View of the microfiche-inspired archive on County Highway.
Archive view on County Highway.

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