Cara Care — Digestive therapy made approachable.

2021

Health

An innovative digital therapy for digestive issues, Cara Care asked us to create their branding. The challenge? Designing a pleasant way to represent an unpleasant topic.

  • Branding
  • Identity Design
  • Content Strategy
  • Copywriting
  • User Experience Design
  • Website Design
The Cara Care logo on a simple green background.

Friendly design & messaging

The digital health market is dominated by blue colors, geometric fonts, and same-ish stock photos. We took Cara Care’s brand into a different direction with a playful color scheme, abstract illustrations, and a friendly type system. Finally, we created content guidelines for respectful and effective messaging.

Details of the Recoleta Alt typeface on a purple background.
Overview of the Cara Care color scheme.
A composite of Cara Care design elements: Logo, type, icons, cards.
A collage of Cara Care graphics.
Photo of a poster in the Cara Care design on a building façade.

Responsive web design

Our website structure and design carved out space for Cara Care’s B2B and B2C customers. With development done externally, we supplied the web designs and supported their dev team in adapting them.

Screenshot of the Cara Care website with the claim
Screenshot of the Cara Care website showing a tool to calculate the cost of digestive issues.
Screenshot of two pages on the Cara Care website, showing staff and statistics.
Design of a brand statement reading
A graphic with the corporate history of Cara Care.
Examples of a statistic in the design language of Cara Care.
Screenshot of the Cara Care website showing different tailored programs.

Recognizable everywhere

Cara Care’s audience are investors, regulators, patients and partners. With custom pitch decks and social media templates, we made sure their brand appears consistent no matter who they talk to.

Three Instagram posts designed for Cara Care.
A graphic with the corporate history of Cara Care.
Cara Care posters at a Berlin subway station.
Composite of different Cara Care brand design elements: Type, statistics, claims.
Examples of a statistic in the design language of Cara Care.
studio~humm are quick on their feet and forward-thinking. I think it’s really worth it to work with a smart, small agency that just gets it. Director of Content @ CaraCare

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