Applica — Progressive communication for cutting-edge AI.

2022

SaaS

Applica’s powerful AI can decode and comprehend any type of document. To underscore their technology and research credentials, we created a sci-fi inspired look, custom website, and animated video explainers.

  • Branding
  • Identity Design
  • Copywriting
  • Website Design
  • Video Production
  • Creative Direction
  • Corporate Identity
A laptop showing the Applica website.

Retro-modern design system

The brand identity relies on characteristic typefaces, a color scheme with bright accent colors, and custom graphics. It’s uniquely Applica—just like the company’s research-driven approach.

  • Three variants of the Applica logo: White on purple, green on black, purple on white.
  • An image reading
  • A picture of the Applica color scheme.
  • Details of the FRAC typeface used in the Appplica branding.
  • Applica brand statements set in IBM Plex.
Different elements of the Applica branding: Statements, colors, illustrations.
Screenshot of the Applica branding guidelines.

Flexible website

Structured around real-life use cases, the Applica website brings alive the product and allows prospective customers to quickly schedule a demo. We developed it to be fast, expandable, and ready for screens of all sizes.

  • A section of the Applica website titled
  • Screenshot of an Applica web page titled
  • The blog section of the Applica website titled
Mobile designs for the Applica website.

Slick videos and materials

Founded before the AI boom, Applica struggled to explain how their product worked. We worked with them on animated video explainers, impactful pitch decks, and other materials.

Different elements of the Applica branding: Claims, statistics, illustrations.
Bespoke iconography designed for Applica.
Mockup of a poster ad reading
(The design) is both provocative and usable. Thank you! I’ve worked on a number of projects for two decades and this was one of the best experiences. Marketing Manager @ Applica

Next Case Study

Composite of four desings for the TSPA team page.
Architecture

TSPA — Brand and project showcase for an urban planning company.

Read the case study